*‘The Devils Avocado‘

The program starts with the national premiere of the short film 'The Devil's Avocado'. 'The Devil's Avocado' investigates the dilemmas that arise when a seasoned entrepreneur on his deathbed decides that things must be radically different with the avocado family business. The film outlines the consequences of the business operations of 3 generations of entrepreneurs on the climate and on the local communities. The film stars among others, Jan Terlouw, Ilse Warringa, Bert Hana and Joy Verberk.

The film is based on research of and by Avans Hogeschool. It is an initiative of lecturer Rijnko van Diepen and lecturer Godelieve Spaas of the Center of Expertise Brede Welvaart en Nieuw Ondernemerschap. They have managed to attract big names for the film: Jan Terlouw, Ilse Warringa, Bert Hana and Joy Verberk play in it.

Link to the movie trailer trailer: https://youtu.be/woa3hXhpLT0

** Panel discussion New commercial mindsets

Increasing sustainability. Climate. You know you have to do something with it. That you can do more for society and the earth. That climate change will have an impact on your business. That you have to invest without knowing what and whether it will yield you anything. Where should you start? Writer Jan Terlouw, director of BlueCity Sabine Biesheuvel, Professor of New Economy at Avans Hogeschool Godelieve Spaas and our alderman for Climate and Building Chantal Zegers will discuss new commercial mindsets. Bring on those tough questions and the dilemmas for the panel members.

Agenda