Take a virtual walk through our 12.000 m2 circular city

Online rondleiding

BlueCity launches an online tour that allows visitors from far and wide to take a look behind the scenes in the 12,000 m2 circular exemplar city, situated in the heart of Rotterdam. The online tour is inteded for organizations and educational institutions to give them the possibility to immerse themselves in the circular economy, even in times of social distancing.

During the online tour, you will take a deep dive into the circular economy and get to take a look around the iconic building in an accessible. In addition to the history of the building, and how we ended up in the former subtropical swimming paradise Tropicana, we immerse you in circular thinking and doing. Expect honest, open stories and real life examples from the people who have been working in the circular economy for the past 5 years. Are you ready to take the plunge?

Unique corporate or school excursion

Even in times of social distancing you can organize a surprising excursion for your employees or students. With the online, interactive tour you get to take a look behind the scenes of BlueCity and the entrepreneurs located there. We visit the workshops and offices of, among others, urban brewery Vet & Lazy, design agency BlueBlocks and architectural firm Superuse. We will also take you to the brand new BlueCity Lab where innovative designers and entrepreneurs develop futureproof materials from seaweed, fungi and bacteria. And of course there’s also the possibility to ask questions!

What you can expect:

→ Get a good idea of what BlueCity does and more importantly: why

Immerse yourself in the circular economy, from circular construction work to biodesign

→ Get to know different circular entrepreneurs and their products, process and business case

→ Have a live Q&A with one of our tour guides

Customize the tour based on your own wishes, for example by booking an additional speaker

In addition, it is possible to attend an online beer tasting of Vet & Lazy after the tour. Vet & Lazy is the brewery located in the cellars of BlueCity. The tastiest, circular specialty beers in Rotterdam are brewed in this urban brewery. While you sip from 6 different beers, these brewers will tell you all about the (circular) brewing process.

Check the teaser

The tour in a nutshell

→ The tour lasts 45-50 minutes and includes a Q&A session

→ The tour is subtitled in English, so it is suitable for international colleagues / students

→ Really immerse yourself in the circular economy

→ So: more than a story about reuse. We dive deeper.

Customize the tour to your liking: ask us about the possibilities


An online tour through BlueCity costs € 250 (excl. VAT). For educational institutions we offer a reduced rate of € 200 (excl. VAT). Do you want to customize the tour by, for example, supplementing it with a specific entrepreneur who presents his circular product and business case? Contact us and we will arrange that.

Interested in a drink afterwards? The Vet & Lazy online beer tasting, consisting of a package with 6 beers and an explanation of the (circular) brewing process, costs € 22.50 pp. Pick up your beer package in Rotterdam or have it delivered (in the Netheralnds) to your home for a total amount of € 30 pp.

Ready to immerse yourself virtually in our pool of possibilities? Fill in the form below and we will contact you as soon as possible. Or call us directly: (010) 307 22 47

Send me more information about the online tour